Buff Bagels

To set their brand apart, we completely rebranded Baked with Love to Buff Bagels. Their high-protein bagels cater to anyone seeking a healthier, more flavorful option. Each bagel packs around 15 grams of protein and comes in over 11 different flavors, with a new flavor each month. I aimed for a brand identity that is bold, strong, and down-to-earth, reflecting both the product's nutritional benefits and its variety of flavors.